Ethique Shampoo Bar - Tone It Down™

Made in New Zealand

✅  Free from soap & sulfates, pH balanced

✅  Best for blondes and silver foxes

✅  Safe for colour treated hair

✅  Equivalent to 3 bottles of liquid shampoo

✅  Certified vegan, cruelty free, palm oil free and compostable packaging

Say buh-bye to brass and frizz, and hello to bright, bouncy tresses!

With no sulfates or petrochemical-derived dyes, this purple solid shampoo (great for blondes and silver foxes) is best used as your regular shampoo to keep the yellow tones at bay. Babassu and jasmine oils add shine and body with beetroot extract for extra colour power.

Best used in conjunction with our Tone It Down conditioner for bright, luminous locks.

How to use:

1. Wet your hair and the bar. Slide the bar from root to tip 3-4 times.
2. Put the bar down and lather shampoo into hair.  It will foam!
3. Rinse and follow with conditioner if you need to. 
4. Pro tip: to keep brass at bay, use this as your regular shampoo. Find it doesn't lather as much? As it's sulfate-free, you don't get huge amounts of foam - so use it twice if you really want that squeaky-clean feeling.